Sustainability
SUPPLIER
We are proud to work with local supplier, The Pink Elephant, a textile recycling company committed to ethical and sustainable practices. The Pink Elephant collects clothes from banks in the East Midlands, that would otherwise end up in landfills.
MANUFACTURE
Our garments do not travel far as we handmake everything at a studio in our supplier's warehouse in Leicester.
We are committed to creating timeless pieces that reflect our relaxed style. Our goal is to make it easy for our customers to be fashionable and sustainable.
SALES
We ensure that the whole process is considered, from sourcing to packaging, we look for sustainable options that are kind to the environment and also meet the needs of our UK customers.
Sourcing
Using second-hand materials to help reduce textile waste, prevent the creation of raw materials, and sourcing our materials within the UK
Design
Creating unique pieces that will be cherished and maintained through the years. We use design elements which add to the quality of the garment and ensure durability. We constantly research in which ways we can use scraps and move towards being zero waste
Manufacture
All handmade in Leicester in small batches. All future factories and warehouses will be visited to understand working environment/ condition before manufacture
Manufacture
The Pink Elephant has newly built up a studio workspace for designers. We used this space to manufacture this first collection - it was a great experience allowing us to feel really involved in the textile reuse space. This also allows us to lower our carbon footprint as our materials are not being transported anywhere.
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We also carefully select quality materials, making sure our products are durable, and use all waste strips of fabric and threads to create unique designs, minimizing waste as much as possible.
Just like every other brand we are not perfect and there is a lot we still need to work on but we are committed to being transparent with you and taking you along on the journey.
Through our social media pages and our newsletters we want to share the behind the scenes of our production and other parts of the business.
